Take a curated peek at...
a macaron brand
Sweet macarons that are whismical, lavish and personal to myself, the owner.
Brand Identity Design
why the name Honeyed Confections?
Simple. Honey is sweet and so are macarons. Or more transparently, my father was a beekeeper and I helped him and my mother extract honey every year throughout my childhood. It was important that the name of my macaron business meant something personal to me, however I didn't want that significance to be apparent to the customer. I wanted customers to see, feel and taste an elevated confection that was almost too pretty to eat.
Honeyed Confections' initials are inside a hexagon, the shape of honeycomb, written in an elevated script to nod to timelessness and associate visually to other well known and respected pastry shops. Gold foil is the key accent to all print and display elements, further elevating the brand's appearance and projecting an exclusive feeling. The supporting copy is in a legible serif font maintaining cohesiveness with the script name and for easy reading in the selling environment.
The Honeyed Confections website is colorful to convey the energy that the gold foil holds in tangible print pieces. Yellow, lavender and peach dominate the website. Yellow connects to the gold and honey aspects of the brand and lavender & peach support the feminine qualities of a macaron and the female business owner. [The website and Instagram will be going through a re-design over the next 60 days due to year one business growth & evolution.]
why the context behind design elements?
an identity should always be rooted in a brand's story & values, critical thinking and collaboration. No detail is too small to incorporate creatively if it means something to a brand's identity because... a logo should tell your brand's story in one glance.
does your network know your brand?
Entrepreneurs are not the only ones that get to create a brand. You are a brand, so be identified for who you are.
Personal Identity Design
Do you have a card? Umm...
Not everyone has a business card and for those who do, they may not want to give their company card out in every environment or just don't want to at all.
A calling card/personal identity design lets you communicate your brand; who you are and/or who you want to be. Having your own personal identity makes networking professionally and socially effective and fun. Yes, fun, I swear!
There is not a prerequisite to "having a card" but if you don't have a card and your networking circle all does it can become uncomfortable. Saying "sorry I don't have a card, but I can text you my number" ehhh, we've been there at some point and it just feels less polished than passing a card with a strong handshake to follow.
Here are a few more examples of why you may want to invest in a personal identity design:
You're a multifaceted person who wants to include that you are a "visual design specialist, dog sitter and marathon coach" all on one card because let's be real, you are all these things, and you are part of all of these networks. The more that people know about you the more opportunities you will land.
You are an influencer in your community and would benefit from a cohesive personal identity design including one or more of the listed: calling card, stationary, letterhead, address stamp, webpage and more...
You want to say who you are by saying less.
A personal identity should reflect "who you are" and be appropriate for the networks you are part of. Below is a gallery of photos that illustrate a personal identity for the lawyer in the photos. The design exemplifies a professional, polished and stylish identity, exactly who he is. A card appropriate for networking at all levels, from a simple personal connection to executive level networking.
on figure photography: Seth & Beth
on figure custom attire: Threadwell Clothiers
curated projects will continue to be added...